If i hadnt traded into the custom shop in a good deal, i wouldnt pay a premium for one. The custom shop certainly offers some nice instruments, but i lean toward suhr and anderson when i get into custom shop prices, the quality control has been better in my experience, i like the playability of suhr and anderson. Shop fender electric guitars, acoustics, bass, amps and more. Custom shop designed fender stratocaster guitar forum. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop. Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. The dream factory, the amazing story of the people behind.
The dream factory fenders custom shop strings by mail. The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. Great coffee table book about some of the greatest guitars every produced. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. From its inception in 1987, the custom shop has grown from two builders to todays more than 50 artisansa veteran band of builders, each a specialist dedicated to their own area of expertiseworking together to build your ideal fender to your exact specifications. And let me tell you, the baja tele is regarded as one of the best teles out there including american ones, and the cp strats are a players favorite so i think the fact that the custom shop specd. Learn how the fender custom shop, originally intended to employ. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars. Since 1987, the fender custom shop has been making dreams come true producing guitars that are the best of the best. Dive into fenders design dna and history as fender custom shop master builder carlos lopez tells the story of the marauder an experimental 60s offset the world wasnt ready for until now. Once the guitar is designed, submit the specifications to the fender custom shop for final approval, price verification, and an estimated delivery date.
The custom shop is home to fender s most skilled and talented builders. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians. We are committed to meeting the needs of our customers offering an incomparable shopping experience. Finally, your guide will escort you into the dream factory the worldfamous fender custom shop for an unprecedented firsthand look at the creation of the.
Strings by mail the dream factory fenders custom shop hardcover within a 10 by 10 deluxe slipcase author. Learn how the fender custom shop, originally intended to. Page 2 for since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen fender custom shop page 2 exeter showroom closed, online shopping still open. I have a 90s custom shop strat and an early 2000s american series strat. Little did they know what the very near future held in store for the fledgling operation. The dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. Fender custom shop introduces new custom collection fenders dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz. No spec that the music zoo has ever requested has been off the table. Fender 0995501016 the dream factory, custom shop, wheeler. During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. The custom shop is home to fenders most skilled and talented builders. Fender custom shop pushes the dream factorys boundaries. We pride ourselves on some of the coolest fender custom shop store exclusives around.
Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. Finely crafted guitars and basses created by artists, for the artist. The dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop. Discover the sound of fender, the spirit of rocknroll since 1946.
The fender custom shop is proud to introduce five striking models to its 2012 limited collection. Fender mod shop allows players to select the look, feel, and sound of their instrument by choosing from one of four fender modelsthe telecaster, stratocaster, precision bass or jazz. Its a unique look into the early days of the iconic american guitar maker, and it even features shots of leo fender. Teaming up with matthew logan vasquez delta spirit, lopez built a cadillac green prototype with onboard delay. Shop fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more.
The fender mod shop was on display at the 2017 winter namm show and allowed guests to enter an immersive digital studio experience and design their dream guitar. Custom shop builders are completely dedicated to their artpart craftsman, part artist, part music fan and, more often than not, part mad scientist. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. Oh it is a good guitar but so is my american series. The fender custom shop is affectionately known as the dream factory and its quite true. Fender custom shop dream factory since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. I like the straight up american stuff from fender american standard, american series, profession etc. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry. Cmc guitars fender custom shop fender relic fender. Fender custom shop workshop limited edition 2011 alder body selected premium quality.
Our custom shop dealers will be able to help you work through the specs so that you have a better idea of what will best suit your specific playing style. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factory every day. Shop fender custom shop and more at the original home of tone maken music. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it. Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. Stevens and john page opened the fender custom shop in 1987 in a small, 850squarefoot space next to the main fender factory. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. Once you have decided on your ideal guitar, the custom shop dealer will arrange a quote for you, and when you are happy with the quote well submit your order to the fender custom shop. Custom shop designed, means a prototype was made in the custom shop and the replicated in a production line.
Eight legendary fender luthiers have reunited for a documentary and a series of limited guitars. The clip was shot inside fenders original fullerton, california, home in 1959, according to the uploader, a filmrestoration company called cinepost. Fender custom shop 60 relic stratocaster custom shop 60 relic stratocaster, stcshaped guitar from fender in the custom shop stratocaster series. Watch as fender staff in the wood mill, metal shop, final assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Your dreams are what make the fender custom shop the reality that it is today. Learn how the fender custom shop, originally intended to book. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare. Finish type, poly versus lacquer, aside, the american series is on par with the custom shop in every way. Fender the dream factory limited edition custom shop.
The idea was that theyd build a few custom instruments for artists and some showpiece instruments for trade shows. The fender custom shop, based in corona, calif, is known worldwide. Any orders received during the level 4 lock down period will be fulfilled as soon as possible. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone.
Have a look at the video clip below for some fantastic rare footage of the fender guitar factory in the late fifties. Fender custom shop introduces new custom collection fender s dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz. The fender custom shop produces specialorder guitars for customers through a custom shop dealer network, creates limited edition high end quality guitars, builds limited edition amplifiers, and does some. Founders project celebrates 30 years of the custom shop.
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